Who doesn’t like an ultra warming and soothing drink before going to bed? Or, a beverage that gives instant energy and is a good source of essential nutrients too.
Wow, that’s too good to be true!
In this blog, we focus on a healthy food drink that is all this and much more. It is called Horlicks. Most of us in our childhood have grown up listening to the punchline that Horlicks makes you grow taller and stronger. Let’s learn what Horlicks is and if it is true to what it claims.
What is Horlicks?
Horlicks is a sweet malted milk hot drink powder developed in the 1800s by James and William Horlick. It was advertised as "Horlick's Infant and Invalids Food," but soon expanded its customer base to "aged and travelers". In the early 20th century, Horlicks powder was sold as a meal replacement drink mix. It was also promoted as a bedtime drink in England. However, in India, it became more popular as a breakfast drink.
Today, India has the largest market for Horlicks.
Popularity of Horlicks
Horlicks has a long history and its popularity soared exceptionally in the 1900s.
Even though Horlicks owes its birth to the United States, it is now manufactured in the United Kingdom, New Zealand, South Africa, Pakistan, Bangladesh, India, Philippines, Malaysia, and Jamaica.
Taste of Horlicks
Horlicks is deliciously creamy. Its malty taste is traditionally crafted with malted wheat and barley. This nutritious powder is so yummy that kids love to consume it as such. A famous commercial on Horlicks in the early 1980s featured a young boy famously saying, “Mummy to pilati hain, mein to aise hi khata hoon” (Mommy makes me drink Horlicks but I love to eat it).
Horlicks is also enriched with minerals and vitamins. The best part is that Horlicks does not contain any preservatives, artificial sweeteners, or flavors. Its traditional yummy taste is derived from all-natural components. The most commonly available flavors for Horlicks are Horlicks Chocolate and Horlicks Original.
Benefits of Horlicks
According to clinical studies, it is proven that Horlicks improves bone mineral content, bone density, and bone area, thus making kids grow tall. The nutritional beverage also aids in the growth of lean tissue that directly transforms kids into becoming stronger.
In fact, doctors suggest adding Horlicks to the daily diet of growing kids as well as expectant mothers.
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