Kurkure, doesn't this name ring a funny tone in your ears? Well, it does to me for some reason. But, trust me the spicy-tangy flavor of this snack is far from funny! It is savory and zesty with a distinctive seasoning.
For all those kids who have grown up in the 90s', Kurkure was a loyal companion of their growing up years.
Be it a school picnic, get together at a friends’ house, or a birthday party, I remember kids raving and ranting over this yummy tidbit.
Kurkure was launched mainly as a kids snack, but the irresistible bite found its fans in all age groups and still continues to do so.
Whether it’s a new age couple watching a movie in the theater, a couple enjoying their sunset years, or friends who are visiting, Kurkure turns up the music!
In Indian households, Kurkure rekindles a loving bond between the hosts and guests. It is a common sight when guests are welcomed with bright smiles and a huge bowl of Kurkure.
Such is the popularity of Kurkure that people gift it to their loved ones on important occasions such as Diwali, Rakhi, and Bhai Dooj.
Kurkure also makes for the favorite lunch snack for Indian kids on their cheat day (the day when they are allowed to gorge on munchy goodies).
The name Kurkure translates into “Crunchy”, it is produced by PepsiCo India. Even though Pepsi is an international brand, this puff corn was developed entirely in India. It is said to be one of the most successful innovations of PepsiCo.
Kurkure is a fun New Age snack, an Indian version of Cheetos, a bit fiery though. This tedha (crooked shaped) puff comes in upbeat flavors that take you by surprise.
You can chow down Kurkure Chilli Chatka, munch on Kurkure Masala Munch, or gorge on Kurkure Green Chutney Style. Then there are Naughty Tomato and Tamatar Hyderabadi Style to nibble on.
Bite into it and let the adventure begin!
Some years back Kurkure was embroiled in a curious hoax that claimed that it contained traces of plastic.
No wonder, there was an uproar among fans who waited with bated breath till this tasty treat came out clean.
The reason why Kurkure burns like plastic is because it contains ingredients like cornstarch and oil which have inflammable properties.
As already told, it is manufactured by PepsiCo India, the operating model of the international brand Pepsi. The company takes care that Kurkure is produced in ISO 14,000 certified plants and also ensures the high quality of its ingredients.
It uses rich edible ingredients such as corn meal, rice meal, gram meal, spices, salt, seasoning, and vegetable oil.
Its punch line sums up its popularity- Tedha Hai Par Mera Hai (it is crooked but still it is mine)!
So, all you fans out there, no stopping now! Go ahead and grab your pack of Kurkure, the crunchiest puff corn on earth!
Packaging
Kurkure comes in a foolproof laminated packaging. This ensures that this appetizing Namkeen remains fresh till the time you open it for munching.
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